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When it comes to real estate transactions, sellers live and breath emotion throughout the entire process (even when we – as real estate agents – try to have them take the emotional attachment out).  Whether they just moved into the property 2 years ago or they have lived there for their entire adult life, they are selling their home.  So, let’s take a look at the top 3 real estate negotiation techniques you can utilize today. Read the rest of this entry

Every up and coming real estate agent will have champion clients.  These active and loyal clients will go out and spread the word about the incredible real estate experience you allowed them to have.  However, it’s not enough to just have them out there spreading the word by themselves; you need to take advantage of their willingness to talk about your high-level of services. Read the rest of this entry

One of the hardest areas to master for new real estate agents is the ability to generate leads, but having the ability to generate leads efficiently is one of the pertinent skills needed to become a successful real estate agent.  So, how do you (the new agent) get through the obstacles of just getting started?  How do you find great lead sources?  How do you truly get up and running in the real estate profession?  Here are a few effective ideas for generating real estate leads right from the starting gate: Read the rest of this entry

Education is a consistent topic of discussion in every real estate office.  Every single real estate agent will tell you that they want to be more successful with their real estate business, but if you tell them that they have to read books you see the audience start to squirm a bit.  However, reading real estate related material has a direct correlation to your success in the real estate industry.  With all of that said, I would like to provide you with a list of the top 10 books to read as a new agent, an experienced agent, or someone just going through the real estate licensing process.  These books will help you understand how to raise your real estate game to the next level: Read the rest of this entry

LinkedIn is known to be the social networking site for the professional, and it has become a necessity for individuals in business to have a LinkedIn profile. However, solely having a profile in today’s social networking atmosphere isn’t good enough to set you apart from the rest of your competition. You have to make sure that you are getting the most out of your LinkedIn account and maximizing your networking opportunities. Here’s how you can start: Read the rest of this entry